216: What Does "Niche Down" Actually Mean?
Update: 2025-12-12
Description
If you have ever heard "niche down" and felt boxed in, limited, or afraid of excluding students, this episode will transform your understanding.
The old, demographic based approach to niching is outdated and actually prevents the deep connection that builds a thriving yoga business.
In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals what niching truly means in today's online space. You will learn how to move beyond generic labels and instead connect through shared emotional experience and authentic story.
You will learn:
⭐️ Why traditional avatar building fails yoga teachers and what to do instead.
⭐️ The three biggest misconceptions that keep teachers stuck.
⭐️ How to niche based on emotional landscape.
⭐️ The step by step Human Centered Niche Method.
⭐️ How your niche can and should evolve with you as you grow.
If you are ready to teach with more purpose, create content that resonates deeply, and attract students who feel truly seen, this episode is your guide.
The old, demographic based approach to niching is outdated and actually prevents the deep connection that builds a thriving yoga business.
In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals what niching truly means in today's online space. You will learn how to move beyond generic labels and instead connect through shared emotional experience and authentic story.
You will learn:
⭐️ Why traditional avatar building fails yoga teachers and what to do instead.
⭐️ The three biggest misconceptions that keep teachers stuck.
⭐️ How to niche based on emotional landscape.
⭐️ The step by step Human Centered Niche Method.
⭐️ How your niche can and should evolve with you as you grow.
If you are ready to teach with more purpose, create content that resonates deeply, and attract students who feel truly seen, this episode is your guide.
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